PAY TO CLICK IS THE NEW RAGE AMONG INTERNET INCOME ONLINE. IT HAS BECOME SO POPULAR THAT CAR DEALERSHIPS ARE USING IT AS A MARKETING STRATEGY TO FOR THEIR BUSINESSES.
I RESERCHED AND CAME UPON THIS SMALL INSERT IN AN ARTICLE:
"This is the most important characteristic feature of the PPC campaign. PPC campaign requires you to pay the advertisers only when any visitor clicks on your ad. This makes it easy to predetermine your budget and manage costs. Once your sales goals or number of leads are attained, you can stop your PPC campaigns. And you can resume them whenever you have new set of sales goals"
SO BASICALLY THE DEALERSHIPS CAN GAUGE THEIR CUSTOMERS STRAIGHT FROM A PTC SITE AND THEY ARE MUCH CHEAPER THAN TV COMMERCIALS!!!
